Christopher McDougall has a great article at the NY Times titled The Once and Future Way to Run. It’s about barefoot running and definitely worth a read (even if you’re not into that). He writes:
“Barefoot-style” shoes are now a $1.7 billion industry. But simply putting something different on your feet doesn’t make you a gliding Tarahumara. The “one best way” isn’t about footwear. It’s about form. Learn to run gently, and you can wear anything. Fail to do so, and no shoe — or lack of shoe — will make a difference.
In a section explaining how the Tarahumara people, who’re reknown for regularly doing 150 plus kilometre races, run, Christopher explains the technique called “one best way”.