In light of the Great Tohoku-Kanto Earthquake, which took place on March 11, 2011, ASICS Corporation, headquartered in Kobe, Japan has committed 20 million Japanese yen ($250,000 USD) to support victim relief efforts and reconstruction projects.
Good on them. I’ve been posting a bit lately about ASICS because I’ve been reading the content on their websites after discovering the “running releases more than just sweat” ad. I’m happy to have run into this article.
That USD $250k is not all their doing though:
In addition, each region will be making a donation of products including footwear and apparel to the victims of the disaster.
ASICS America Corporation, a subsidiary of ASICS Corporation, has offered to match its employee’s cash donations to the American Red Cross.
Great initiative. Support and encourage your staff to support.
ASICS Store New York (51 W. 42nd Street) announced that in addition it will be donating all proceeds from sales on March 18-20th to the American Red Cross.
Great all round effort.